Degrees in psychology and education as well as professional certifications in business administration and website development gave John the ideal credentials to co-found and develop an internet presence dedicated to helping caregivers provide exceptional care to those who are no longer able to care for themselves because of the impact of dementia. Since 2007, Best Alzheimer's Products has earned national and international recognition as a place to go for help and advice, with the goal of making life better for people living with Alzheimer's disease and other forms of dementia.