Ljubljana, the city of Best Alzheimer's Products Europe

If you are visiting this website from anywhere in Europe be sure to see

Holly and I just got back from Europe where we hammered out some of the remaining details with our European partners, Ana and Žiga, concerning expanding the reach of Best Alzheimer’s Products into the European Union. Ana initially contacted me several years ago. Her mother has frontotemporal dementia, and Ana knew long ago that there is more to caring for her mom than just ensuring that her basic needs were met. When she found our website she found confirmation for her conviction.

Ana and her business partner Žiga  live in Ljubljana, the capital city of Slovenia, a small Adriatic country that nestles among Italy, Croatia, Hungary and Austria. To be honest, though I’d heard of the country, I couldn’t have located it on a map the first time Ana emailed me. But I knew it was in Europe, and I knew that Europe has a need. I knew that because of the number of visits our website receives from Europe.

Best Alzheimer’s Products is going Global! Announcing Best Alzheimer’s Products Europe!

Best Alzheimer's Products Europe - Ljubljana street scene

A Typical Street in Ljubljana, and By Typical I Mean Cuter Than You Can Imagine

It took some time, but our  European store is up and running. Not all of our products are available to the European market,* but many of our best are in Slovenia now and ready to ship to European destinations. And we are adding more almost every week. We are combing the continent for good products that are European made, but we will continue to export some of our favorites to Slovenia when suitable alternatives are not available.

Looking back, we accomplished a lot via email and Skype. But we are glad that we went in person to put some of the finishing touches on the deal, and to meet Žiga and Ana in person. We met some other great people as well, including Žiga’s wife Romana and their son Luca, and Ana’s boyfriend, Aleš. Romana will eventually help to run the company in Slovenia. Aleš promised to do what he can, when he can, to help spread the word.

Visit us and watch us grow!

Best Alzheimer’s Products Europe

Ana’s initial reason for reaching out was to explore the possibility of expanding Best Alzheimer’s Products into Europe. I was interested in her proposal. Very interested! Best Alzheimer’s Products has a fairly large international following. Our website gets thousands of visits from outside the United States every month; maybe thousands every week. We ship to foreign countries almost every day. But it is expensive to ship internationally. I have been looking almost since we started our business to find a more economical way to get our products into the hands of people outside our own country, people who need and can benefit from them. Ana was looking for the same thing.


All of the partners at dinner on our first night in Ljubljana. From left to right: Žiga, Ana, John, Holly.

Ana and I emailed and Skyped periodically for the next  months, but we were never able to move our idea forward. I am busy, and she is even busier. More of that later. It was a matter of timing, and our perfect time finally came. Alzheimer Europe, the umbrella organization that brings together Alzheimer’s organizations from all around Europe, scheduled it’s 2015 annual conference in Ljubljana. How perfect! The ideal time and place to announce our intention and inaugurate Best Alzheimer’s Products Europe had blossomed as if out of the ether.

Two expressions come to mind. “Timing is everything,”  and “Some things are meant to be.”

Now that we have been to Ljubljana and met them it is obvious that this was meant to be. Some time ago Ana had introduced us to Žiga, her partner in several of her business endeavors,but, of course we hadn’t yet met either of them in the flesh. Both Ana and Žiga were clearly excited about the prospect when she suggested during one of our Skype meetings that Holly and I come to Slovenia for the event.


Holly and I had talked about travelling to Europe for several years, but it wasn’t for business reasons. I have family there. Holly had never been to the continent. Now, suddenly, here was an excellent reason and an opportunity. An international event at which to announce Best Alzheimer’s Products EuropeSlovenia was never in our travel plans before. Germany and Italy and France; maybe Scandinavia; maybe Spain. Nothing on the eastern coast of the Adriatic Sea. Slovenia? Where’s that?

Best Alzheimer's Products Europe at the 25th Alzheimer Europe Conference

All of us at the 25th Alzheimer Europe Conference with Štefanija Lukič Zlobec (center), president of Spominčica, Alzheimer Slovenija

That was before; now we know exactly where Slovenia is. And oh what a week we had! We love Slovenia and now think of Ljubljana as a second home, even though we were there only five days. We can’t wait to return. And we have family there now!

The picture at the top of this page is one of the many iconic landmarks in this beautiful city, the Ljubljana dragon. Another landmark, St Nicholas Cathedral can be seen in the background.  There is legend associated with this dragon, and sometime I’ll tell you about it. I’m still learning.

Ljubljana is surrounded by mountains. From the top of the tower at Ljubljana castle one can see for miles in every direction; and in every direction are mountain ranges. One day soon I will know what those mountain ranges are, but for now suffice it to say that the view is breathtaking.

On our last night there we had dinner at the castle. The weather was beautiful. The setting was exquisite. And the company was fabulous! Romana and Aleš a joined us. Holly and I felt totally at home. During dinner Ana said it for all of us: “I feel like I’ve known you guys forever.”

Best Alzheimer's Products shared our last meal in Ljubljana at the castle.

The Courtyard at Ljubljana Castle (Ljubljanski grad)



*Some of the things we sell in the U.S. would not be appropriate in Europe for cultural reasons, or because of language requirements. Additionally, many things sold in Europe require a special certification, a “CE mark” that is the manufacturers assurance that the  product complies with the essential requirements of the relevant European health, safety and environmental protection legislation. Though our products have been tested and deemed safe for sale  in the U.S. market,  some of the manufacturers we work with haven’t gone that extra step to make their products available to European buyers. We are working with them.

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